IDEA WATCH | JUNE 2008

If you optimize it, they will come

Search engine optimization (SEO)
You've heard the buzzword. But what is it? Why does it matter? And how much should you pay for it?

Hide-and-Go-Google

You probably use Google's basic search function regularly, but how effective are your searches? Check out these fun and little-known Google search tips!


The power of print

While technology races ahead, statistics continue to show that direct mail is the best way to build relationships with consumers.

MORE IDEAS

COFFEY NEWS
New Live Edit product makes web updates simple.

UNITED WE STAND!
Print-web integration boosts marketing efforts.

EDUCATE YOUR COMMUNITY
September is Cholesterol Education Month.